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Case Study / SaaS
Headless WordPress marketing site for SaaS scale-up
The Challenge
The marketing team needed WordPress for content authoring, but the product team demanded Next.js for performance and security. The existing site was slow and hurting conversions.
The Solution
We implemented a headless WordPress solution using Next.js on the frontend and WordPress as a decoupled CMS. This allowed the editorial team to keep using the familiar WordPress block editor while delivering a statically generated site that load instantly.
To handle complex integrations, we built a custom GraphQL middleware that combined data from WordPress, their CRM (Salesforce), and their internal product API.
Key Results
- Page Speed Score 98/100
- Conversion Increase +22%
- Editorial Speed 3x faster
Technology Stack
Next.js
WordPress API
Vercel
Tailwind