Transparent pricing. No project is a mystery.
Most projects land in one of these three tiers. Final pricing depends on your exact scope, and we hide nothing about what moves it.
Starter
from $5,000
Small businesses and startups that need a solid professional foundation.
- 100% custom theme build
- Up to 8 core pages
- ACF Pro and custom blocks
- Responsive and mobile optimised
- On-page search foundation
- Editorial training handoff
Professional
Most chosenfrom $15,000
Growing companies with custom functional requirements.
- Everything in Starter
- Unlimited page templates
- Custom plugin development
- WooCommerce implementation
- Third-party API integrations
- Performance budget and testing
Enterprise
from $50,000
Complex multisite or headless builds with large-scale requirements.
- Everything in Professional
- Multisite or headless architecture
- SSO and SAML integration
- Security and compliance review
- Dedicated staging and CI pipeline
- SLA-backed support
Maintenance retainers are separate and start at $750 per month. See what is covered.
What actually moves the price
Four variables account for most of the spread between a $6,000 build and a $60,000 one.
- 01
Integration complexity
A form posting to HubSpot is cheap. A bi-directional ERP sync with conflict resolution and retry logic is a project in its own right.
- 02
Content migration
Moving ten posts is free. Programmatic migration of ten thousand Drupal nodes with custom fields needs scripting, testing and reconciliation.
- 03
Timeline pressure
Need it in two weeks? Expect a rush premium. We rotate senior engineers onto compressed windows and that costs more.
- 04
Unique functionality
B2B configurators, proprietary plugin engineering and anything with real business rules are quoted per module rather than per page.
Pricing questions
How much does it cost to hire a WordPress developer?
A freelancer typically bills by the hour; an agency quotes the project. With us, custom builds start at $5,000, builds with custom plugins or WooCommerce start at $15,000, and multisite or headless builds start at $50,000. Ongoing maintenance starts at $750 a month.
Are these prices fixed or estimates?
The tiers are starting points. After a technical discovery we issue a fixed-price proposal for the agreed scope, so the number you sign is the number you pay unless you change the scope.
Do you charge for discovery?
Yes, for anything substantial. Discovery is real engineering work: auditing what exists, designing the architecture and writing the scope. You own that output whether or not you continue with us, which keeps it honest.
What about ongoing costs after launch?
Hosting and licences are yours directly, so there is no markup. Maintenance retainers start at $750 a month and are optional. Every build ships with a 30-day warranty regardless.
Do you offer payment schedules?
Projects are billed against milestones rather than up front. Typically a deposit to start, then payments tied to agreed delivery points.
Need a number for your specific scope?
Send us the brief and we will come back with a formal proposal in 24 to 48 hours. If we are not the right fit we will say so.